Full consulting for your visibility
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Custom consultancy
Top-level professional support
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Marketing
Everything you need to get your name out there and attract new customers.
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Tailored activities
Initiatives to increase your visibility and grow your business.
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Wide offer
Coffee recipes, cocktails and preparations to satisfy consumers and increase revenue.
Launch and materials
We support the business launch phase with specific initiatives, prearranging communication materials upon request that are specially designed for the point of sale, like the sign, panels, menus, labels. What’s more, we will supply you with cups and saucers for serving, sugar bowls, glasses, napkins and napkin holders.
Promotions and events
Our team can develop special promotions and organise small on-site events, like tastings or courses to learn more about coffee, to offer to clients.
Other services available to you
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Maintenance
Find out moreTo obtain the best from the professional coffee machines and the most recommended accessories.
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Request support
Image and communication for your venue
The value of a strong image
A venue’s image is the visual language that tells customers who you are before the first coffee is served.
illy’s image and communication services ensure that every visual detail — from your signage to your cups — speaks the same language of quality and authenticity.
A consistent and refined image can:
- increase recognition and trust among customers
- reinforce the perceived value of your offer
- strengthen loyalty and encourage word-of-mouth
- create a cohesive, memorable customer experience
With illy, your brand becomes part of a world recognised for its design, elegance, and care.
Full consulting for your visibility
Every business has its own story and style.
illy provides complete consulting for image and communication, adapting the tools and tone of voice to your specific market and goals.
Our approach combines:
- brand strategy – defining how your business can best present itself to its audience
- design and materials – choosing coordinated signage, menus, panels, and labels to fit your space
- on-site visibility – creating recognisable touchpoints that elevate the atmosphere and guide the customer experience
- digital presence – integrating physical and online communication for a consistent brand identity
Our specialists collaborate directly with you to build a communication plan that enhances both your partnership with illy and your own brand value.
Launch and materials
The launch phase of any venue is crucial, and illy is there to ensure you make an impact from day one.
We provide a full package of image and communication materials to showcase your collaboration and attract attention.
Available on request:
- outdoor and indoor signage
- branded panels, menus, and table labels
- cups, saucers, sugar bowls, glasses, and napkin holders
- display stands, promotional totems, and window decals
Each element is designed with illy’s signature aesthetic — clean lines, refined colours, and durable materials — to create a harmonious environment that enhances the pleasure of every cup.
Marketing and tailored activities
illy supports its partners with bespoke marketing activities that increase visibility and customer engagement.
Our team of marketing professionals works with you to design initiatives that reflect your local market and customer base.
We can help you:
- promote new products and seasonal offers
- develop loyalty programmes and cross-selling opportunities
- enhance your digital communication and local advertising
- create exclusive promotions to attract new visitors
Each activity is backed by illy’s experience in brand storytelling and visual communication, ensuring coherence with the company’s global image while highlighting your individual identity.
Promotions and events
Visibility is also about experience.
illy organises special promotions and on-site events to bring your customers closer to the world of coffee and your venue.
These can include:
- coffee tastings and sensory workshops
- educational sessions on coffee origins, roasting, and preparation
- limited-time promotional campaigns tied to new products or formats
- seasonal decorations and thematic displays
By offering moments of discovery and interaction, you strengthen your connection with customers and transform coffee from a product into an experience.
Partnership, not just supply
Choosing illy means entering a partnership built on shared values — where image and communication are as important as the quality of coffee.
Your dedicated illy representative will assist you in every phase:
- planning the best visual strategy for your venue
- selecting the right tools and promotional materials
- coordinating with local suppliers for fast and reliable implementation
- monitoring the impact of campaigns and visibility activities
This ongoing collaboration ensures that your venue always reflects the professionalism, design, and passion associated with the illy name.
The art of sustainable design
Even in communication, sustainability matters. illy promotes responsible choices in all its visual materials — from recyclable paper cups and biodegradable packaging to durable, reusable signage and merchandising.
This approach allows your business to communicate style and substance, aligning your image with global values of environmental and social responsibility.